Using VR, Bank of America and Visa partnered to give fans an inside look at what it was like to be a player for the New England Patriots. VISA reached out to Tailspin and trusted VR sports training company STRIVR Labs due to their league and player relationships. Once STRIVR identified the concept for the VR experience, an on-site fan activation at Gillette Stadium was planned where 30,000 Google Cardboards were to be given away. Simultaneously, large booths were to be erected in the Fan Zone and on the Concourse where Fans could watch the content using the Oculus or GEAR VR. STIRVR immediately enlisted Talespin to help execute the project.
- Bank of America & Visa commission a VR Fan Experience for New England Patriots
- Strivr and Talespin work together arm in arm to produce the VR experience
- 5 Weeks to deliver
- On Game day, 30,000 Google Cardboards and 2200 VR Demos were given to fans