VerX is undertaking a powerful mission to bring internet to the underprivileged and most remote parts of the globe. Unlike Google’s Loon and Facebook’s Internet.org, VerX believes you have to live in the community to understand how access to the internet will change their lives. Therefore they are taking on more boots on the ground approach to their suggested solution. We were asked to help create a brand, message the mission, and create the materials to start their process of securing global partners.
- Incredibly complex cultural issues play a huge factor in the success in bringing internet to these remote communities.
- Brand has to be cross cultural.
- Initial site is to develop key partnerships so corporate ethos was important to message.
- Had to be very clear that this is not a "vaporware" project. Real and tangible process needed to be conveyed.