When Emergent Data Group (EDG) were struck with the problem of translating the often complex processes of their data-driven services to a wider audience, they needed a helping hand to make sure that the integrity of the EDG brand was not sacrificed as a result of simplification. By hiring Talespin to help craft their message, EDG was given the perfect platform to lay out their company’s brand and services both in a way that promotes business collaboration and instills confidence.
- Emergent Data Group decided the company needed a rebrand and approached Talespin to help after seeing their work on VerX
- The brand must encapsulate simplicity as well as well as strength and integrity
- EDG’s rebanding and site build was 4 weeks from initial contact to launched site