Siren Studios was evolving from a sound and photo stage rental business to a full service content creation campus. To launch the new image, Siren planned a launch event at the Sundance Film Festival and Talespin was asked to create a new brand film to capture the energy, image, and vision of the company’s new direction.
- Timeline to launch was extremely tight
- Needed to build new identity and corporate strategy into the launch video
- Video had to accomplish its message visually as it would play in loud launch event and sound could not be counted on