ABC approached STRIVR and Talespin to create behind the scenes technology for fans and viewers to explore the preparation and execution of the 2016 Oscars. From walking the star-studded red carpet to looking down on the action via aerial views from Jimmy Kimmel’s soundstage across the street, viewers were able to experience the glamorous night in virtual reality, just as if they were there.
- VR is used by ABC to give viewers behind the scenes access leading up to the Oscars
- Strivr and Talespin partner to produce the content. Talespin provided consultation to ABC regarding distribution of the content, ultimately leading to its release om Littlstar
- 1 Week to deliver on the first piece and under 24 hourturn around on the VR experience that was launched the night of the broadcast
- On Oscar night, the VR project was demonstrated on air during the live broadcast, and then viewer were able to visit ABC.com to experience it themselves after show