Warner Bros and Legendary Pictures wanted to take a unique approach to the mobile game marketing initiative on Pacific Rim because they felt that a single game would not appeal to the diverse audience that they were marketing the film too. Our team developed a strategy that would entail multiple interactive experiences, all with a focus on engaging different channels for fan engagement leading up to the release of the film Pacific Rim.
The first gaming experience was an augmented reality game whereby players used their mobile phone camera to capture an environment and then project a fully interactive Kaiju battle on top of a real-world surface. Additionally, users could position a 3D Kaiju as an augmented reality element inside a captured photo. Once placed the Kaiju 3D object adjusted its reflection and lighting, creating an illusion of the object being present in the photo.
Second, the Jaeger Combat Simulator was a mobile and web-based game whereby the player embodied a Jaeger battle robot aiming to take down the Kaiju’s. This training and battle game allowed users to equip their selected Jaeger with weapons and pilots, then enter the simulator to take on 4 missions battling the Kaiju.
- We created two gaming experiences for Warner Bros and Legendary Pictures around their upcoming franchise title Pacific Rim
- First was a cross platform battle game where players could design their Jeager and take down the Kaiju
- Second was an augmented reality game where players could bring their Jeager battles to the real world right in front of them
- 320K posters shared on social media through Jaeger Designer web-app
- Over 10MM gameplays