When the United States Soccer Federation (USSF) committed to rebranding one of its most famous symbols, the red, white and blue crest sported by both the men’s and women’s national teams, they needed a helping hand to make it stand out; this where Strivr and Talespin comes in. By employing Google Cardboard, a VR promotional video featuring the United States of Soccer Federation scarf.
1. In effort to rebrand their crest, the USSF used VR to bring the fans and supporters closer to their brand through a 360º promotional launch video.
2. Considerations included needing a more immersive, interactive marketing strategy than traditional online media / press launch.
3. The VR video was packaged into a VIP gift box along with a special Google Cardboard viewer that was then sent to 10,000 club supporter and academy players to unveil the new brand.
4. First of many VR videos coming from USSF to bring their fans and players closer together.