In 2015, Strivr quickly emerged as the leader in sports training applications using VR. Grabbing dozens of professional and college football teams in their 2015 seasons, Strivr was presented with a wide array of opportunities from further VR training applications in other sports to creative brand engagements and fan activations around their privileged access to some of the top athletes in the world.
Talespin was engaged to help scale production efforts, evaluate existing production processes, and work on R&D projects around new training applications that would blend live action footage and CG environments, data overlays, and more.
- High profile athletes / teams meant the VR capture equipment had to stay out of the way
- VR technology was quickly moving and a broader R&D effort was required
- Strivr Studios expanding into sports related VR content meant a different set of skills was required than what existed in their own production teams
- Talespin and Strivr partner to create a stronger overall team to address the opportunities at Strivr's front door